Gen is a global leader in cyber safety. Having recently united a family of brands under the new Gen brand, they wanted their new Silicon Valley hub site to embody the spirit, values and mission of their teams, who dedicate their careers to protecting millions of people worldwide. Gen challenged HKS to transform a dormant, unoccupied building in Mountain View, California, into a fresh, new site that would bring Gen’s people together both physically and virtually. The new site was intended to connect people, place, and brand in an amenity-rich work environment that would position Gen as a best place to work among its competitors.
