In today's fast-paced, urbanized world, creating environments that promote well-being is more important than ever. Mohawk Group's Fractal Findings transforms this concept into reality by blending science, design, and the beauty of nature. Mohawk Group partnered with 13&9 Design and Dr. Richard Taylor of Fractals Research to introduce an innovative approach incorporating mid-D value fractals, which have been proven to reduce stress, enhance well-being, and boost productivity.
What Are Fractals, and Why Do They Matter for Well-being?
Fractals are complex, repeating patterns found throughout nature, from the branches of trees to the veins in leaves and the formations of sea ice. Scientific studies have revealed that humans are innately drawn to these patterns, which can reduce stress levels by up to 60% upon viewing. Dr. Taylor's research on "fractal fluency" demonstrates how mid-complexity fractals (mid-D values) are especially effective in creating calming and restorative environments.
Fractal Findings integrates these mid-D value patterns into flooring designs that promote tranquility. By incorporating fractals into built environments, they support the human need to connect with nature, even indoors.
Two Designs, Endless Possibilities
Fractal Findings features two unique styles, each inspired by different natural phenomena:
- discoverD: A softly linear pattern derived from animal migratory paths. These tracks are essential for maintaining biodiversity and ecological balance as animals migrate in the wild. discoverD captures this delicate harmony, offering a design that symbolizes connection and flow.
- exploreD: A dynamic pattern inspired by fractured planes of sea ice. This design highlights the beauty of polar regions and serves as a reminder of the critical role sea ice plays in regulating the planet's climate and ecosystems.
Both styles are available in neutral base colors and customizable accent shades, allowing endless design possibilities that can seamlessly fit into any space.
Designed for Human and Planetary Health
Mohawk Group's commitment to sustainability is at the heart of Fractal Findings. discoverD and exploreD are Living Product Challenge Petal Certified, ensuring a net-positive impact on carbon and water. By balancing water usage by 105% and offsetting carbon emissions by an additional 5%, Fractal Findings contributes to a healthier planet while supporting the health of its inhabitants.
Fractal Findings is also free of Red List chemicals, Green Label Plus certified for better indoor air quality and designed for durability with Mohawk Group's EcoFlex™ Matrix backing and ColorStrand® solution-dyed nylon fiber.
The Science of Well-Being
Stress is a pervasive issue in contemporary society, and Mohawk Group has embraced the science of biophilic design to address this challenge. By incorporating fractal patterns into flooring, Fractal Findings help mitigate the stress caused by continuous exposure to technology and urban environments. This science-based approach ensures that both styles enhance aesthetics and contribute to the mental and emotional well-being of those who inhabit the space.
"Using science-based research on fractals has been a pivotal movement for Mohawk Group and our clients," says Jackie Dettmar, vice president of marketing, design, and product development. "Design using fractals is an effective way to bring wellness and positive impacts into built spaces for all."
Seamless Integration and Practical Benefits
Beyond its visual and emotional impact, Fractal Findings is designed for practical application. When paired with Mohawk Group's 2.5 mm LVT products, Fractal Findings eliminates the need for transition strips, reducing installation time and costs. Its modular carpet tiles are easy to install using the environmentally friendly FlexLok+ adhesive tabs, which are VOC-free and CRI Green Label Certified.
Mohawk Group's Lifetime Limited Carpet Tile Warranty ensures both styles’ durability in high-traffic areas. Additionally, Fractal Findings supports a circular economy with end-of-life options, including Mohawk Group's ReCover take-back program, which allows for salvaging and reusing materials.
Transforming Spaces, One Pattern at a Time
Whether you're designing for a corporate office, educational facility, healthcare environment, or hospitality space, Fractal Findings offers the perfect blend of style, functionality, and wellness. By bringing the restorative power of nature into indoor spaces, these styles help create environments where people can live, work, learn, and innovate more effectively.
Explore how fractal-inspired design can transform your space and enhance well-being. Learn more about Fractal Findings here.