Awakenings Palette

March 22, 2023
Ultrafabrics has developed the Awakenings palette--a collection of eight colors inspired by Pantone's Color of the Year, Viva Magenta.

Ultrafabrics has developed the Awakenings palette--a collection of eight colors inspired by Pantone's Color of the Year, Viva Magenta and closely matched to various other Pantone shades. Options include warm, grounded neutrals inspired by the elements of air, earth, water and fire, all pairing well with some brighter hue options.

They've also collaborated with British stylist Olly Mason and Brazilian digital visualization studio jformento to envision five imaginative, future-forward spaces that demonstrate how the new palette and color in general can impact a space. These include workplace, healthcare, home/hospitality, RV and outdoor. They'll be featured in a series of co-branded, global, interactive events throughout the year.

Ultrafabrics’ special edition color Vivid Punch, inspired by Viva Magenta and also part of the Awakenings palette is now available within its UF Select Montage collection. It can also be custom developed across their portfolio including, Brisa, Ultraleather and bio-based fabric, Volar Bio.