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Why Localization Is a Key Element in the Design of Hospitality Spaces

June 14, 2021

Staci Patton, principal at DLR Group, joins chief content director Robert Nieminen for a lively discussion about the importance of creating a sense of locale in hospitality environments. They discuss the drivers behind this trend and how to create an authentic sense of place both indoors and out. 

Staci Patton, principal at DLR Group, joins chief content director Robert Nieminen for a lively discussion about the importance of creating a sense of locale in hospitality environments. They discuss the drivers behind this trend and how to create an authentic sense of place both indoors and out. 

Meet our guest:

Staci Patton, Principal, DLR Group

An award-winning interior designer and key leader within DLR Group’s Hospitality Studio, Staci Patton specializes in placemaking to evoke emotion. Finding inspiration from fashion, music, and the art of travel, Staci understands the value of exceptional design and how intimate details can enhance the overall guest experience. Her taste, sense of aesthetics, and engaging personality produce environments that support strategy to meet business goals, elevate brand recognition, and foster local connections with every hotel guest.

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About the Author

Robert Nieminen | Chief Content Director

Robert Nieminen is the Chief Content Director of Architectural Products, BUILDINGS and i+s, sister publications of Smart Buildings Technology. He is an award-winning writer with more than 20 years of experience reporting on the architecture and design industry.

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