HOK’s Director of Workplace Kay Sargent sits down with Robert Nieminen to talk about where she finds motivation in these trying times, the critical issues facing the profession, what trends we can expect to see ahead, as well as her professional and personal plans for the future.
The American Society of Interior Designers honored Kay with its “Designer of Distinction” award in the 2020 ASID National Awards. The award is bestowed on an ASID professional member who exemplifies a commitment to the profession as demonstrated by a significant body of work representing excellence in interior design.
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About the Author
Robert Nieminen
Chief Content Director
Chief Content Director, Architectural Products, BUILDINGS, and interiors+sources
Robert Nieminen is the Chief Content Director of three leading B2B publications serving the commercial architecture and design industries: Architectural Products, BUILDINGS, and interiors+sources. With a career rooted in editorial excellence and a passion for storytelling, Robert oversees a diverse content portfolio that spans award-winning feature articles, strategic podcast programming, and digital media initiatives aimed at empowering design professionals, facility managers, and commercial building stakeholders.
He is the host of the I Hear Design podcast and curates the Smart Buildings Technology Report, bringing thought leadership to the forefront of innovation in built environments. Robert leads editorial and creative direction for multiple industry award programs—including the Elev8 Design Awards and Product Innovation Awards—and is a recognized voice in sustainability, smart technology integration, and forward-thinking design.
Known for his sharp editorial vision and data-informed strategies, Robert focuses on audience growth, engagement, and content monetization, leveraging AI tools and SEO-driven insights to future-proof B2B publishing.