Get a Behind the Scenes Take on the VR Tour of Mannington's Design Center
In this episode, Chief Content Director Robert Nieminen talks to guests John Higgs, Brandon Carmichael and Mark Starling of Corgan’s MediaLab about their experience working together to film the 360 VR video of Mannington’s Design Center in Atlanta, including the technology and approaches they used to create this immersive experience.
Meet Our Guests:
Brandon Carmichael, Executive Creative Director, Corgan MediaLab
Brandon also leads a team of highly skilled artists, who span traditional filmmaking, illustrators, designers and loves to teach/learn new ways to tell stories.
John Higgs, President, Corgan MediaLab
While under his leadership, Corgan MediaLab has been honored with numerous awards and has been featured in many publications. John has spoken at AU and other conferences on the topics of technology and design visualization. He has also served on the advisory board at Full Sail University and acted as a visiting instructor at Texas Tech University for a graduate-level animation course.
Mark Starling, Video Production Specialist, Corgan MediaLab
Currently, Mark is a Senior Producer at Corgan MediaLab. He is responsible for producing video/VFX projects that support architectural clientele. Mark performs estimation, bidding, planning and scheduling of projects to include coordination of internal/external resources, applying quality control and ensuring that deadlines are met. Mark also facilitates client communication, including managing client expectations and working with other members of the production team to keep the workflow on track.
About the Author
Robert Nieminen
Chief Content Director
Chief Content Director, Architectural Products, BUILDINGS, and interiors+sources
Robert Nieminen is the Chief Content Director of three leading B2B publications serving the commercial architecture and design industries: Architectural Products, BUILDINGS, and interiors+sources. With a career rooted in editorial excellence and a passion for storytelling, Robert oversees a diverse content portfolio that spans award-winning feature articles, strategic podcast programming, and digital media initiatives aimed at empowering design professionals, facility managers, and commercial building stakeholders.
He is the host of the I Hear Design podcast and curates the Smart Buildings Technology Report, bringing thought leadership to the forefront of innovation in built environments. Robert leads editorial and creative direction for multiple industry award programs—including the Elev8 Design Awards and Product Innovation Awards—and is a recognized voice in sustainability, smart technology integration, and forward-thinking design.
Known for his sharp editorial vision and data-informed strategies, Robert focuses on audience growth, engagement, and content monetization, leveraging AI tools and SEO-driven insights to future-proof B2B publishing.