Why Localization Is a Key Element in the Design of Hospitality Spaces
Staci Patton, principal at DLR Group, joins chief content director Robert Nieminen for a lively discussion about the importance of creating a sense of locale in hospitality environments. They discuss the drivers behind this trend and how to create an authentic sense of place both indoors and out.
Meet our guest:
An award-winning interior designer and key leader within DLR Group’s Hospitality Studio, Staci Patton specializes in placemaking to evoke emotion. Finding inspiration from fashion, music, and the art of travel, Staci understands the value of exceptional design and how intimate details can enhance the overall guest experience. Her taste, sense of aesthetics, and engaging personality produce environments that support strategy to meet business goals, elevate brand recognition, and foster local connections with every hotel guest.
About the Author
Robert Nieminen
Market Content Director
Market Content Director, Architectural Products, BUILDINGS, and interiors+sources
Robert Nieminen is the Market Content Director of three leading B2B publications serving the commercial architecture and design industries: Architectural Products, BUILDINGS, and interiors+sources. With a career rooted in editorial excellence and a passion for storytelling, Robert oversees a diverse content portfolio that spans award-winning feature articles, strategic podcast programming, and digital media initiatives aimed at empowering design professionals, facility managers, and commercial building stakeholders.
He is the host of the I Hear Design podcast and curates the Smart Buildings Technology Report, bringing thought leadership to the forefront of innovation in built environments. Robert leads editorial and creative direction for multiple industry award programs—including the Elev8 Design Awards and Product Innovation Awards—and is a recognized voice in sustainability, smart technology integration, and forward-thinking design.
Robert's work has earned him industry-wide recognition throughout his career, including:
- ASBPE Award (2019, 2018, 2017, 2015)—Best Regularly-Contributed Column; retrofit
- TABPI Award (2017, 2016)—Top 25 Entries, Cover Story; Retail Environments
- WPA Maggie Award (2011, 2010, 2008)—Best Publication, Trade; interiors+sources
- FOLIO: Eddie Gold Award (2022, 2007)—Best Feature Article & Special Section; interiors+sources
- Contributing author of ASID’s 2020 Outlook and State of Interior Design repor, as well as The State of the Interior Design Profession (Fairchild Books, 2010), which earned a place on the International Federation of Interior Architects/Designers’ “50 Must Read, Must Have” book list.



