Print ads in the interior design industry tend to follow the same equation every month: beautiful interior space featuring a beautiful product. Nothing wrong with that, but also nothing groundbreaking. Consumer brands do a great job of appealing to our emotions, using text and images that pull at our heart strings or funny bones to elicit a response. We might be in the B2B world, but we’re all still humans and motivated by our feelings. Why not bring in some of this imagery and messaging to your ads? Check out a bit of inspiration here.
A thought: all ads in the September issue will have a 3rd party ad study conducted on them to gauge effectiveness. Why not step out of the box in this issue and try something new? You’ll have real data and quotes from readers within a month to see how it performed.