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A new look and identity is on the way

iands design

The year ahead will mark an exciting new chapter for i+s. An elevated aesthetic will solidify i+s as the trusted source for design inspiration and information. In addition, an expanded audience of designers and architects means you reach more of your customers with each of your efforts.

Best Practices for Social Media Marketing

Social Media

Twitter. LinkedIn. Snapchat. Instagram. Pinterest. The list goes on and on. Everyone knows they need to be using social media to promote their brand, but few are doing it well. A recent article on Hootsuite highlights 9 B2B Social Media Marketing Tips. Social media has changed how we communicate, but at the basic level nothing has changed – content is still king. The message is more important than the medium.

Social media and the impact on the media buy

social media

What are the best ways to use social media? Is the use of social media worth the effort? What’s the best platform to target designers – Twitter, Instagram, Pinterest? The importance of selling and marketing through social media is growing quickly. In fact, according to a recent survey of B2B buyers, 53% of respondents reported that social media plays a role when making a final selection. An article found on HBR.org discussed the best ways for sales and marketing to coordinate their efforts to maximize social selling.

Create the ad that will make them look twice!

print ads

Print ads in the interior design industry tend to follow the same equation every month: beautiful interior space featuring a beautiful product. Nothing wrong with that, but also nothing groundbreaking. Consumer brands do a great job of appealing to our emotions, using text and images that pull at our heart strings or funny bones to elicit a response. We might be in the B2B world, but we’re all still humans and motivated by our feelings. Why not bring in some of this imagery and messaging to your ads? Check out a bit of inspiration here.

A thought: all ads in the September issue will have a 3rd party ad study conducted on them to gauge effectiveness. Why not step out of the box in this issue and try something new? You’ll have real data and quotes from readers within a month to see how it performed.

Get them to open your e-newsletters

enews

Email is still widely regarded as one of the most effective marketing tools at our disposal. Through research to discover some best practices, we came across this article about winning strategies to get people to open and take action from e-newsletters. It was helpful to us; I thought it might be helpful to you.

Market Beyond the C-Suite

market beyond

Over the years I’ve heard many marketers say they only want to reach partners and principals at design firms. The big fish if you will. Seems to me the buying process is more complicated than that. Young designers, mid-level professionals, and dare I say it, even students are important components in the buying decision process. A recent article from David Fortino at Advertising Age explores this idea further.

Services

See our complete iands Specs Sheet here.  |  See our iands calendar here.

products

Our Solutions

Be top of mind with the buyer before they make their decisions

audience

Audience

i+s multi-channel approach has the potential to put your product in the hands of more than 196,000 interior design professionals.

content

Content

The premiere resource for the commercial
interior design market.

Sales Team

To discuss advertising opportunities, contact our sales executives:

Steven Sloan

Steven Sloan

Vice President
(319) 861-5046

Karrie Laughlin

Karrie Laughlin

Integrated Media Consultant
(319) 899-8348

Tom Davies

Tom Davies

Integrated Media Consultant
(319) 861-5173

Jenna Rehberg

Jenna Rehberg

Integrated Media Consultant
(202) 836-3141

Our Staff

Robert Nieminen

Robert Nieminen

Chief Content Director
(561) 635-7095

Adrian Thompson

Adrian Thompson

Associate Editor
(319) 861-5133

Janelle Penny

Janelle Penny

Senior Writer
(319) 861-5050