Image courtesy of Kenn Busch
Milan23 Print Ikea 112903 645b9e55152c3

Milan Design Week Celebrates Big (and Small) Ideas

May 17, 2023
The world’s largest design event unveiled innovative and provocative discoveries.

It’s really, really hard not to gush about Milan Design Week, which includes the Salone del Mobile furniture fair and Fuorisalone (literally “outside the fair,”) event staged in districts around Milan. By most accounts this is the largest design event of any kind in the world, drawing an estimated one million designers and design mega-fans.

I’m of the latter, and I’ve been a regular for nearly two decades. It’s absolutely an addiction, a high, a buzz like no other. Inspiring, informative, intense and probably several other words that start with “I” that I can’t think of right now. We only have space to tease a few discoveries from the furniture fair and elsewhere in the city. (See the end of this feature if you find yourself needing a bigger fix.) For now, here are the discoveries we made at Milan Design Week this year:

Despise Design

“Despise Design, All Bless the Fair!” is a troupe of design interns based in the Netherlands with a mission: to rethink the process of design and the role of the designer.

“Ultimately, it has a couple of forms,” explained one of the despisers who, rather that introduce himself, lists the names of everyone in their collective of 13. “For us our names are really not important. None of us is the head honcho. I’d rather you left names out of the article, to be quite honest.”

The group’s goal was to start (and host) a series of conversations about the intersection of design, exhibitions and waste, with provocative performance art.

“We’re slowly wrapping up furniture we found in the basement of this building when we arrived this morning. Later we’ll unwrap them again. Most of the things you see at these fairs have already been wrapped and unwrapped … and will probably be wrapped up again when it’s over.”

“Yes, it’s about waste, but it’s also about how much design fairs really affect design practice …

they form it, in fact. People spend six months preparing to come here, they spend a lot of money and it frames their ideas and how they’re shared. And we think that’s worth having a conversation about.”

After we met the group hosted three discussions in their space inspired by the seven deadly sins, targeting the monetized culture of design fairs and challenging the represented practices within.

“There’s a hopeful frustration to it, and a desire to find alternative ways.”

Despise Design (they’re thinking of renaming it “Despite Design”), is a collective brainchild of the great minds at the Design Academy Eindhoven.

Biodiversity Shoe

Footwear is our connection to the ground and our environment, say the creators of the Biodiversity Shoe concept. Inspired by animal hooves and fur, these outsoles could promote biodiversity and further cultivate ecosystems by mimicking the behavior of “keystone species.”

Unwanted Furniture

Sponsored by Milan’s waste management contractors and Stooping Milano (the Instagram account that facilitates the exchange of disused furniture and furnishings), Unwanted Furniture seeks to show opportunities for a circular approach to items that have been kicked to the curb. Here, Martina Petiti converts a 1970s walnut coat rack back into a tree … that even in its raw essence can still hold coats.

Like a Bar

Italian decorative panel producer Cleaf (pronounced klee-off) stunned the materials world a decade or so ago with their introduction of sophisticated, deeply textured TFL (thermally fused laminate) panels for furniture and millwork. This year they were one of the few raw materials producers with enough chutzpah to set up camp amongst the sleek furniture displays at Salone del Mobile. Their “Like a Bar” concept held its own.

Created by Bestetti Associati, it’s a ride on a carousel-bar to discover four moments of the day through four material effects: the morning bar with fabric-effect surfaces, the lunch bar with stone designs, the aperitivo bar with wood designs and, of course (hey, we’re in Milan!), a disco bar with metallic effects.

Every few minutes the bar would rotate a quarter turn, and the lighting and music would change to spotlight a different time-of-day mood. Cleaf panels are distributed in North America by Richelieu and EB Bradley.

Fantoni’s Workplace 3.0

Italy’s Fantoni envisions a hybrid workplace with plenty of third spaces. “Panorama” includes learning and focus, social and collaborative areas. They’re angular and inviting, and made with 100% recycled wood cores.

IKEA Icon

In a fit of whimsy, the showstopper in the warehouse commandeered by IKEA to celebrate its decades of innovation requires no explanation.

Brought to You By

This coverage is made possible by MaterialIntelligence.com, dedicated to bringing materials-based education and CEUs to designers, architects and students, and ClimatePositiveNOW.org, a science-based movement celebrating materials that go beyond sustainable.
About the Author

Kenn Busch | Contributing Editor

Kenn Busch is a longtime journalist, educator and public speaker dedicated to bridging the knowledge gap between materials, sustainability, and furniture and interior architecture. He is the founder of MateralIntelligence.com and ClimatePositiveNOW.org, two major resources for design and manufacturer specifiers. 

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