“Every year thousands of kids are stuck in hospitals over the holidays,” said Kim Bobo, director of marketing at J+J Flooring. “We began this program six years ago with a single hospital in Atlanta. This year we will donate hundreds of Christmas trees across six different cities. The program also engages the design community in a unique way, having participating firms competing against each other, but all for a good cause.”
Engaging the Design Community for a Good Cause
This year, Helping Hands will take place in Atlanta, Birmingham, Ala., Chicago, Dallas, Houston and Nashville. The benevolent effort allows J+J Flooring to highlight its commitment to corporate social responsibility as well as engage the design community.
Winning design teams accompany local J+J Flooring representatives to the hospitals for delivery of the trees. Designers are encouraged to incorporate toys and games in the tree decorations to be repurposed for continued use beyond the holiday season.
Overall, participating in the charitable program helps design professionals connect with and support their local communities. “Helping Hands is one more way that our firm can support Children’s Healthcare of Atlanta and their mission to make kids better today and healthier tomorrow,” noted program participant Jennifer Treter, managing principal of Atlanta-based design firm Hendrick. “We are grateful to bring holiday cheer to kids and families, and appreciate our partnership with both J+J and Children’s Healthcare of Atlanta.”
Watch the video below for more information on Helping Hands.
