The Swell Hotel Headquarters is located in South Africa. Opswel in Afrikaans means a surge or swell. Swell in surfer slang means a powerful, real wave. This word embodies the movement and excitement of the South African landscape and culture. The first level of the Swell Hotel Headquarters will resemble the first floor of the industry's hotels, including a reception area, lobby, cafe, bar, and lounge. Organic lines will mimic the movement of the wave while straight lines will establish direction. Repetition of architectural elements and furniture will create unity throughout the space. Color and texture will be manipulated to establish harmony on the entirety of the first floor. This space will become a hub of energy where people will be drawn to lounge and interact.
