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BrewDog’s Contemporary Craft Beer Hotel Concept Continues to Expand
At DogHouse Manchester, there are initiatives to promote a more sustainable stay, including free Brompton bike hire as well as a free beer reward scheme for reusing room towels. Image courtesy of BrewDog.
Love craft beer? Then this growing hotel brand is for you (and your four-legged friend).
Grab a fresh beer anytime you please and wake up inside a brewery when you stay at The DogHouse, a collection of beer-themed hotels across the U.S. and Scotland. Scottish beer company BrewDog opened the world’s first craft beer hotel in 2018 in Columbus, Ohio, and has since expanded to several more locations between both countries.
“We wanted to create a fully immersive craft beer lover’s paradise and our U.S. campus was the ideal place to do that,” said Keith Bennet, manager of special projects and business development for BrewDog U.S.A. “You can come and completely surround yourself in beer, explore the campus, tour the brewery and then sleep in the brewery—something you can’t do anywhere else.”
Since 2018, the company has continued to build upon its success, opening up the Kennels—a mini-hotel concept for city center destinations—in both Aberdeen, Scotland, and in Short North Columbus, Ohio; a new hotel in Manchester, England; and a hotel in Edinburgh, Scotland, due to open before the end of the year.
All locations feature beer-themed décor and amenities, and even offer complimentary packages for four-legged pals that come along—as its name suggests, BrewDog is dog-friendly.
“Each property has some similar BrewDog touchpoints such as neon signs in the room, beer in the showers, beer tap in the room; however, each one has its own distinct touches to make it slightly different from the others,” noted Bennett. The DogHouse in Columbus, for example, features custom tiles designed by Imagine Tile that captures the essences of each brew crafted by BrewDog, and are displayed on the inside of the shower of all 32 guest rooms.
Beyond the beer-themed interiors, the company is also working to establish a more sustainable design, as seen in its newest locations. DogHouse Manchester, which opened in August, features a living wall made up of 26,000 plants, and suites in DogHouse Edinburgh, set to open in December, will be fitted with sustainable furniture and cleaned using planet-friendly consumables. Guests are also encouraged to reuse their room towels by being rewarded with free beer for doing so.
“With our DogHouse, we want to inspire a new kind of hospitality experience, combining our biggest passions: travel and incredible beer—with sustainability at its core,” said BrewDog co-founder James Watt.
Looking ahead, the company is taking its contemporary hotel concept down under, and aims to open Australia’s first beer hotel in Brisbane in mid-2022, according to American Craft Beer. With locations soon to be all over the globe, it will be difficult for craft beer lovers to decide where exactly is the hoppiest place on Earth.