Naturally Commercial Design
This commercial design collection is inspired by textures and surfaces found naturally underfoot, including sand dunes, stone, moss, and lichen, all reimagined in the Brintons’ signature 80/20 blend of 80-percent wool and 20-percent nylon. With Craigend, Timorous Beasties have called upon their fascination with the often brutal beauty of the natural world, as well as taking aesthetic inspiration from different crafting materials including paint, ink, and fabric.
The installation at Clerkenwell Design Week showcased a unique selection of woven carpets taken from the new Craigend Collection. Visitors were taken on a journey through the pop-up installation, where the full-scale patterns transported the audience into a world inspired by the textures and sights of the natural world.
Under Our Feet
Founders of Timorous Beasties Alistair McAuley and Paul Simmons commented, “For our new Craigend collection, we took inspiration from what we see under our feet, taking cues from natural carpets such as sand dunes, moss, stone, and waves of water. We also thought about how carpet can be dramatic in transitional spaces such as lobbies, corridors, and grand dining rooms. We considered how the functional aspects and minimal aesthetic can work in more personal spaces such as bedrooms, whilst still keeping the link between the dramatic and the serene. We first collaborated with Brintons a decade ago, and our love of pattern repeats from our wallpapers and fabrics, has been a very productive pairing, and adapts perfectly to carpet design.”
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Emma Cassidy, head of creative design EMEA at Brintons commented, “Brintons is delighted to launch the highly anticipated Craigend Collection, our latest collaboration with Timorous Beasties which celebrates our 10-year anniversary of collaborating together. The collection brings to life a diverse range of bold, colorful, and dynamic designs that will inspire and surprise the design community; pushing the boundaries of what’s possible in carpet design, for commercial spaces.”
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