American Wonder Porcelain
Specifying Ceramic Tile for Your Next Project

Today’s market demands product performance, health, safety and sustainability.  Throughout the ceramic tile industry, there are many solutions, depending on the type of information which is being requested.  It is important to fully understand the context of project-specific requests so that the information provided is accurately and effectively utilized.  When specifying ceramic tile, its many attributes should be considered, along with an understanding of today’s expectations. 

This session provides an in-depth look at how industry specification tools can be integrated into virtually any project.

Learning Objectives

  • Learn how ceramic tile industry standards can be applied to various applications
  • Identify which standards address product performance
  • Understand the importance of the TCNA Handbook relevant to ceramic tile installation
  • Know ceramic tile’s role in fulfilling demands for health, safety and sustainability


This webinar is approved for 1 LU | HSW credit for continuing education with AIA and general credit through the IDCEC. 

Event Sponsor



Bill Griese
Bill Griese
Director of Standards Development & Sustainability Initiatives
Tile Council of North America

Bill Griese is involved in the development and revision of ASTM, ANSI, ISO, and other industry standards.  Additionally, he works closely with TCNA’s Product Performance Testing Laboratory.  Griese served three consecutive terms as Chairman of ASTM Committee C21 on Ceramic Whitewares and Related Products and currently serves as Chairman of ASTM Subcommittee C21.06 on Ceramic Tile.  He is also active in ASTM Committee E60 on Sustainability, was previously appointed Chairman of ASTM's regulatory Committee on Technical Committee Operations, and is currently serving on ASTM International’s Board of Directors.   

Griese is an active participant in the World Ceramic Tiles Forum and serves as a U.S. delegate in several global tile industry initiatives.  Each year, he speaks at events in the U.S. and abroad, and he is a regular author and columnist in several industry publications. Griese is a LEED Accredited Professional (LEED AP) with a specialty in Building Design and Construction.  He earned a Bachelor of Science degree in Ceramic and Materials Engineering from Clemson University in Clemson, SC.