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Cradle to Cradle Partners with Ellen MacArthur Foundation
The Ellen MacArthur Foundation and the Cradle to Cradle Products Innovation Institute are continuing to foster their relationship in recognition of their shared organizational missions and goals. They have identified areas for partnership designed to gain momentum toward the circular economy.
As an affiliate member for the past two years of the Ellen MacArthur Foundation’s pre-competitive innovation programmer, the Circular Economy 100 (CE100), the Institute has contributed to accelerating learning opportunities, sharing best practices, and building collaborations for positive impact.
Through the expanded collaboration, the organizations will develop initiatives that recognize the value of the Cradle to Cradle methodology in contributing to the advancement of a circular economy with safe materials. The practices provide a platform for product optimization across five categories: material health, material reutilization, renewable energy and carbon management, water stewardship, and social fairness.
“Cradle to Cradle is one of the key schools of thought underpinning the circular economy framework,” said Andrew Morlet, CEO, Ellen MacArthur Foundation. “Through this deeper collaboration, the Cradle to Cradle Products Innovation Institute will contribute its expertise across a number of important programs and initiatives that the Ellen MacArthur Foundation is driving to accelerate the transition towards an economy that is restorative and regenerative by design.”
Lewis Perkins, president of the Cradle to Cradle Products Innovation Institute, added, “We look forward to leveraging our shared creativity, innovation, and optimistic approach to accelerating the circular economy and creating a more positive future for our planet.”
The Institute plans to contribute its expertise on material health and material reutilization to the Ellen MacArthur Foundation’s Circular Fibres Initiative, as well as piloting new tools within the CE100. The organizations also plan to co-develop new education modules around design and collaborate on projects on fashion, the built environment, and circular cities.
Keep up to date with the expanding relationship here.